Treatwell: Book beauty like it’s 2019

Creative Direction, Storyboarding & Production

 
 

This cheeky cross-channel campaign aimed to educate people about Treatwell's value proposition by highlighting the gripes of booking 'the old-school way'. 

TVC

The star of the campaign was our TVC: "Be a Jamie" which was conceptualised internally (from idea through to storyboard, art direction and animatic), and produced with the help of an external production company. 

 

Outdoor formats

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Organic social - Book like it’s 2019

To further support our idea of offline booking as ‘old-school’ we pushed the joke a bit further in this video series for social.

 
 
 

Credits:

TVC director: Tiny Bullet - Production by Thomas Thomas
Campaign photographer: Daniel Thomas Smith
Copy: Hannah Donovan & Rachel Spedding
Motion Graphics and internal photography: Pietro Sideli & Nic Milligan
Beauty Direction: Liz Hambleton