Illustration
Treatwell iconography
In 2016, we realised that one thing we were missing from the brand was an ownable illustration style. So, over the course of a few months, I worked with product and brand designers to develop an illustration style that looked distinctly Treatwell but, with guidance, was simple enough that any designer could create an illustration.
Bloom & Wild iconography
The Creative Team at Bloom & Wild approached me to help set the style for their digital iconography and to create a base set of icons they could repurpose. The style was based on the existing hand-drawn illustrations within their brand, but simplified for smaller sizes across their product.
