Treatwell Festive Campaign 2018

Christmas is enchanting. But, it’s also stressful… With this idea we show consumers that, yes, they might be weighed down with bags on Oxford Street or suffering the worst hangover of the year, but with Treatwell, at least booking a salon is easy.  

As a new and unexplored channel for us, Youtube was the starting point for this campaign. We envisioned a set of 3 bumpers (and one joined up 30” un-skippable) showing Christmas stress scenarios. Match-cut transitions tell the story in an engaging way and enhance the message of Treatwell being a quick and easy way to get your beauty done.